Latest Marketing Insights

Beginner's Guide to SEO for Small Businesses

In today's digital landscape, having a strong online presence is essential for small businesses looking to grow. However, simply having a website is not enough. If your business isn't showing up in search engine results, potential customers may never find you. This is where Search Engine Optimization comes in. SEO is one of the most effective ways to increase visibility, attract organic traffic, and grow your business online. While it may seem complex at first, understanding

Apr 272 min read

The Role of Storytelling in Building a Brand

In today's crowded digital marketplace, businesses are constantly competing for attention. Most brands talk about what they sell, how good their products are, and why they are better than competitors. But here's the reality: customers rarely remember features. They remember stories Storytelling has become one of the most powerful tools in modern branding because it transforms a business from something transactional into something meaningful. A strong brand story doesn't just

Apr 192 min read

5 Simple Steps to Create High-Performing Instagram Reels

Capturing your audience's attention has never been more challenging. With users constantly scrolling through content, businesses need a way to stand out quickly. This is where Instagram Reels come in. Instagram Reels have become one of the most powerful tools for increasing visibility, engagement, and brand awareness. Their short-form format allows businesses to deliver impactful content in just a few seconds. However, creating high-performing Reels requires more than just po

Mar 312 min read

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About Me.

Hi, I’m Gabrielle Coté, an aspiring digital marketer and content creator passionate about building brands that actually connect. I help turn ideas into clear, engaging brand identities and content that attracts the right audience and drives real results. With a mix of creativity, strategy, and initiative, I don’t just create content, I create impact.

Experience

2022-2026

BBA in Marketing
Andrews University

I am currently pursuing a degree in Marketing at Andrews University, with a focus on digital marketing and branding. Through my studies, I have developed strong skills in content creation, brand strategy, and audience analysis. I’ve worked on multiple group projects that strengthened my communication, leadership, and problem-solving abilities, while also gaining experience creating strategic marketing plans and campaigns.

2024-2025

Contract - Hint of Michigan
Website designer

I worked as a website designer for Hint of Michigan. This is a subscription box that includes products made by artisans in Michigan. Since this is a start up, I was also responsible for collaborating with my team to build this brand from scratch. In this role I also learned about search engine optimization

2023-2025

Adventist Connect

Customer Service Representative

I had the opportunity to work for Adventist Connect under the North American Division of Seventh-Day Adventists. I learned how to communicate efficiently and effectively with many customers. Whether answering questions, ordering books, or praying for callers, I learned to respond quickly and with poise.